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No-Kill Shelter Has The Most Ingenious Idea To Get Millennials Involved With Rescue

No-Kill Shelter Has The Most Ingenious Idea To Get Millennials Involved With Rescue

You may have realized that if you can be categorized as a millennial then a lot of companies are marketing their products toward you. PAWS Atlanta, one of Georgia’s oldest no-kill shelters, is no different and they’re getting on board by teaming up with VML, a nationally recognized marketing firm that will provide their services pro-bono.

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The product is something called a 401K9 or a 401Kitten, and they’re designed to let millennials support the care of pets even if they don’t have one themselves. And while it’s not something that is going to result in a financial windfall (like an actual 401K… from what I’ve read), you can still help save plenty of furry friends, and donations are tax deductible.

Here’s how it works: you choose how much money you want to invest and where, and the shelter returns on your investment with real updates on the animals that you’re helping. Here’s a little more from PAWS Atlanta Executive Director Nancy Longacre via their press release:

We needed a fun and easy way to give young professionals a way to make a difference and get something back in return. The creative solution VML brought to the table far exceeded our expectations, and we can’t wait to see how well it is received in Atlanta and beyond.

401K9

Paws Atlanta and VML also released a few reasons why millennials should take advantage of this opportunity:

1. Ability to diversify a petfolio across four funds
2. Receive quarterly Petformance Report
3. Access to playtime with PAWS’ pets
4. Reduced adoption fees and vet services
5. Invitation to local investor events
6. Possibility for matching contributions (at employer’s discretion)

VML has decided to help PAWS Atlanta launch this concept by providing paid ad space on Facebook, and are doing it on a pro bono basis. Amy Small, Creative Director at VML, said in the press release:

We love a good challenge, and working with PAWS Atlanta gave us the opportunity to do something both innovative and deeply impactful for a cause we truly care about.  Many people in our office have volunteered at PAWS, some have even fostered pets, so it’s an organization that’s close to our hearts. We’re thrilled about helping them continue the amazing work they do for the community. To bring 401Kitten and 401K9 to life has been an incredibly fulfilling experience.

We wish PAWS Atlanta and VML well in this effort to court millennials and others in an effort to help needful animals in, what seems like, a fun and unique way.

Feature Image: Paws Atlanta/ Facebook

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