The YouTube channel SoulPancake teamed up with Purina Puppy Chow and found the cutest way to feed pups in need. For every view of the video above, Purina will donate one pound of Puppy Chow to Rescue Bank, a non-profit that donates food to animal welfare organizations. Purina will donate up to 500,000 pounds of food.
That’s a lot of kibble!
To help, all you have to do is watch the video above a couple thousand times—and really, why wouldn’t you? It’s full of puppies! Like the video proves, puppies make even the most boring of days absolutely amazing.